Every day, millions of news feeds, social media posts, user comments, forum posts, and short video discussions flood the market, a mix of genuine experiences, vague opinions, emotional outbursts, and misleading information. Businesses lacking systematic tools are easily overwhelmed by this "information noise." We know that financial markets are characterized by exceptionally low signal-to-noise ratios; that is, noise far outweighs signals. How can we extract truly valuable information from this deluge?
In the information deluge, the market acts like a mirror, reflecting both the real and the irrelevant. Market noise refers to short-term, non-structural fluctuations, often stemming from emotions, news hype, sudden changes in capital flows, and interference from high-frequency trading. True signals, on the other hand, originate from long-term trends rooted in fundamental and structural changes, capable of being verified and replicated over a sufficiently long period. Understanding the difference is crucial for investment decisions, corporate strategy, and even personal judgment.
The Sources and Manifestations of Noise
Market noise is not without origin; it often arises from a combination of factors.
Short-term, dramatic price fluctuations
When a news item breaks, prices can fluctuate wildly in a short period, as if testing market sentiment.
Fragmented information and differences in the pace of dissemination
Different institutions and regions may interpret the same event differently, requiring time for the market to digest and verify, often leading to initial reactions that deviate from long-term trends.
Amplification of emotions and the herd effect
Panic, optimism, and the pursuit of trending topics among investors can push individual stock and sector prices far removed from fundamentals.
Market structure and technical factors
Some funds focus on capturing short-term arbitrage opportunities, causing price fluctuations more to stem from "who is buying and who is selling" rather than a reassessment of the stock's intrinsic value.
The chain reaction of news and public opinion
Clickbait headlines and contrasting strengths of analyst opinions can easily cause prices to fluctuate without sufficient supporting evidence.
Under the influence of these sources, the market often exhibits a state of "increased noise density after information overload." Making strong judgments based solely on daily price fluctuations or weekly news headlines easily leads to the misconception of "mistaking market sentiment for trends." In other words, noise can easily obscure true signals, requiring the ability to identify and filter them.

Characteristics and Judgment Criteria of True Signals
True signals originate from substantial changes in company operations, industry structural shifts, and persistent changes in the macroeconomic environment, and typically possess the following characteristics:
Continuity and Verifiability.
A signal that is merely a one-off event cannot withstand repeated verification over multiple quarters; if it appears consistently and can be corroborated by multiple data sources, its reliability increases.
High Correlation with Fundamentals.
The signal should have a clear connection to core operating indicators such as revenue, profit, cash flow, cost structure, capital expenditure, and competitiveness, rather than simply reflecting market sentiment.
Consistency Across Data Sources.
Evidence from different sources, such as financial statements, industry data, customer data, and supply chain information, should point to the same source. Direction: A single data point is rarely a definitive signal.
Logical Autonomy and Structural Reasons.
Signals often explain why changes occur in the current environment, rather than simply being coincidences or "luck."
At the macro level, real signals also include policy guidance, interest rate and inflation trends, supply chain easing and reintegration, and industry restructuring brought about by technological innovation. These factors often have long lifecycles; although they may not be immediately recognized by the market, they gradually translate into corporate profitability and industry prosperity after a period of digestion.
Conclusion
On the one hand, dealing with market noise is indeed a bit like fighting windmills. In fact, such price fluctuations represent the inherent characteristics of the market, and if you are a trader, you don't like to fight the market.
On the other hand, measures to reduce the impact of random price fluctuations aim to bring some order and harmony to market analysis, making it easier to generate clear and profitable trading ideas. In this sense, the techniques and indicators described above are very useful and can form a solid foundation for good trading strategies.